About Me

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This is the blog of Jenny Sasiringan a media and technology analyst of more than 15 years’ standing and one of the leading voices in music industry analysis.  Jenny’s been analyzing the digital music market for over a decade, right from the days when there wasn’t much of one to talk of.  On this blog you will find opinion and insight on the music industry’s often painful journey towards creating a new business around music.

Jenny endeavours to strike a balanced approach that is sensitive to the needs and concerns of the music labels but equally understands the realities of consumer behaviour and the business needs of technology companies and telcos.  But this blog is a conversation, not a soap box (well ok it’s a bit of one) but nonetheless your feedback is not just welcome, it’s essential. So please leave comments.


About Jenny

For 11 years Jenny was a Vice President and Research Director at Jupiter Research (later acquired by Forrester Research). He is now the founder of MIDiA Research, a research, data and analysis service focused on the intersection of media and technology.  Jenny works with all of the big companies across the music industry’s various value chains such as record labels, streaming services and telcos, as well as many small companies and start ups.